Our Customized Approach
The Secret to Our Success is in Our Customized Approach to Selling Your Home
At Mihara & Associates, we create an individualized, planned strategy to assist our sellers because we recognize each home is unique and every seller's needs are different. Our success in using this specialized approach has resulted in over 5,000 home sales since 1998.
Step 1 - Prepare for Meeting with Sellers
- Collect data about the property
- Prepare a Comparative Market Analysis (CMA)
- Analyze the CMA
- Determine current market conditions
Step 2 - Initial Meeting
- View the property
- Collect information
- Establish motivation
- Create the game plan
Step 3 - Pricing
- Research recent sales and sales pending
- Evaluate short term local pricing trends
- Consider absorption rate
- Develop a pricing strategy
Step 4 - Preparation
- Make recommendations to make your home appeal to as many buyers as possible
- Educate our sales force
- Implement the marketing plan
- Schedule the professional photographer, creative writer, and staging consultant
Step 5 - Marketing Plan
- Multiple Listing Service (MLS)
- Mihara & Associates, Inc. website
- Other real estate websites (Realtor.com, Zillow, Trulia, etc.)
- Social media
- Local media
Step 6 - Service the Listing
- Coordinate showings
- Obtain and provide feedback for showings
- Hold open houses
- Recommend service providers (repair contractors, cleaning service, etc.)
Step 7 - Negotiate Offers
- Consider traffic flow
- Understand the buyer
- Reevaluate the market
- Break down price and terms to understand the offer
- Help determine what makes sense for you, the seller
- Respond with a counteroffer or acceptance
Step 8 - The Closing
- Select a title company
- Communicate with the buyer's agent and lender
- Coordinate and monitor inspections
- Assist with any need for contractors, insurance, moving company, etc.
- Attend the closing to answer any questions that might come up
- Provide any "after sale" service when necessary
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Hina was our realtor for our first home purchase. From start to finish, Hina went above and beyond to help my husband and I through the process. She was always quick to respond, either via email/text/phone, and provided exceptional service to address any of our questions or concerns. She was extremely knowledgeable and sharp. Without Hina, we probably wouldn't have gotten our home, which had multiple offers on it. Once our offer was accepted, Hina provided us with a step-by-step guideline of what to expect and complete to get us to closing. We had a 30-day close period, so her guidance kept us on track to close on time.
In addition to her attentiveness to us as the buyers, Hina was also quick to communicate with all other parties involved - seller/lender/title agency, which made the process very smooth for us. A couple days before closing, our lender let us know they couldn't process our funds exactly like what we had agreed with the seller - this is something that could've delayed our closing - but Hina worked her magic and got all parties on the same page so that we could close on time and with the terms we had agreed on originally. We would highly recommend Hina's services to anyone.
Jules and Neil - Tampa, FL